Steal My Content Strategy
We’re deep-diving into the art of content creation and how crucial it is for building a successful business and life. Today, I’m sharing my personal content strategy, providing valuable insights and practical tips for you to take and implement into your own business.
I’m covering:
The Importance of Content Creation - Content is essential for attracting new clients, engaging with ideal clients, and effectively selling your products or services. Aim to create exceptional, authentic, and aligned content.
Understanding and Reaching Your Ideal Client - Know who your ideal client is and speak directly to them in all your content. Avoid generic content; instead, focus on specific pain points and desires of your audience.
Strategizing Your Content - Utilise a hero piece of content that can be repurposed across various platforms. Plan out different types of content (educational, lifestyle, authority-building) that align with your business offerings and themes. Consider the best delivery method for each piece of content and stay adaptable to platform changes (like the Instagram algorithm).
Practical Tips for Content Creation - Spend dedicated time each week (Evie does this on Mondays or sometimes Tuesdays) to map out and write content. Use a centralized document to keep all content ideas and inspirations. Utilize third-party apps for scheduling and delegating tasks related to content creation.
Engagement and Visibility - Constantly engage with your community through comments, DMs, and social media stories. Employ a multi-channel marketing approach but focus on a few key platforms where your ideal clients are present.
Systems and Processes - Establish a structured approach to content creation, including dedicated time in your calendar for these tasks. Develop a consistent practice and fine-tune your content strategy regularly.
Resources and Support - Download Evie’s free playbook for more insights into mindset and business growth strategies. Stay connected with Evie and join her community for ongoing support and inspiration.
Additional Resources:
FREE Playbook: Behind The Scenes Secrets - How To Build A Profitable Online Business In One Year. Click Here to Download and learn the steps I took to build a multi-5-figure online coaching business in my first year.
Share your thoughts and content journey with Evie on Instagram.
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